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Wreath Hall
Strategic Partners

About Wreath Hall Strategic Partners

WHSP is a boutique advisory firm delivering institutional-grade finance and strategy support to SMEs and the investors who support them. We combine the analytical rigour and commercial edge of investment banking, private equity, and corporate development with a more accessible, flexible, and embedded delivery model.


Why WHSP Exists

Large advisory firms such as investment banks, management consultancies, and accounting practices, are geared toward large corporates and institutional investors. Their services are often expensive, high-friction, and misaligned with the operating realities of SMEs. Meanwhile, SMEs face increasingly complex challenges:


  • Accessing capital or executing M&A

  • Navigating new markets and sectors

  • Understanding valuation in uncertain environments

  • Making sound strategic decisions with limited resources

  • Operating without in-house finance or strategy teams


We exist to bridge this gap - delivering the same quality of analysis, insight, and execution support you'd expect from a top-tier institution, but tailored to the agility, budget, and ambitions of growing businesses.


What WHSP Does

Our services are grouped into four core pillars:


Strategic Advice & Execution

From high-level market positioning to granular execution planning, we help businesses make bold, intelligent moves - launching new products, exploring partnerships, and mapping rollouts with precision and accountability.


Proactive M&A Support

We support both buy-side and sell-side activity through screening and assessing target companies, managing outreach, building transaction models, and supporting deal structuring, negotiation, and due diligence - all without the pressure of success-fee-based conflicts of interest.


Financial Modelling & Valuations

We build full-scale, dynamic three-statement financial models, scenario tools, and KPI dashboards. We also deliver valuations for EOTs, shareholder transactions, and capital raises, grounded in institutional frameworks and methodologies.


Proprietary Market Research

Whether clients are entering new sectors, evaluating competition, or testing product-market fit, we produce custom research reports with depth and strategic relevance, often supplemented with sector valuation insights, and benchmarks.


How WHSP Works

Flexible Model: We offer project-based or retainer relationships - no bloated teams, rigid timelines, or unnecessary cost layers.


Embedded Approach: We act as an extension of your internal team, offering insight, challenge, and execution support over time.


Independent & Aligned: Without pressure to push transactions or pitch products, we are able to act in the best long-term interest of clients.


Boutique Experience, Big-Firm Quality: We bring a calm, considered, and analytically sharp perspective to client problems, always grounded in real-world execution and commercial reality.


Who WHSP Serves

We work with owner-managed businesses navigating growth, exits, or reinvestment decisions; investor-backed SMEs supported by PE or VC and in need of sophisticated modelling and strategic support; and private equity and venture funds needing origination, deal screening, valuation, or post-acquisition support without hiring full-time resources.


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